How Does Engage Survey Stack Up Against The Free Online Survey Tools?

If you are a client of Ubiquity using Engage, you probably know that Engage has a full online survey module built into the platform. This allows you to run online surveys, research and questionnaires to customers, staff or other stakeholder groups.

There are a lot of good free or cheap survey tools out there like SurveyMonkey, and from time to time we get asked by our clients why they would use Engage Survey instead.

It’s hard to beat free, but in most cases, use of our survey module is already included in your Engage subscription. While we don’t have anything against monkeys, there are some very clear benefits to using Engage Survey:

Save your customers’ time and receive more responses with personalised forms

Because Engage is a fully integrated email and survey platform you can easily use your existing customer data to personalise both the survey and any response. You can auto-populate individual surveys with the data you already know about each customer, and set rules about which questions they see, based on what you already know about them.

When it comes to reviewing the data, it’s easy to get an immediately comprehensive picture; sorting responses by customer segment, for example, and all the information can be stored against that customer’s name in the one database.

Follow up is easy too: you can quickly send targeted personalised emails back to survey respondents – sending a different message back to those customers who identified as “highly satisfied”, for example.

Consistent customer experience with your own survey URL and branding

With Engage you have the ability to fully brand the survey – right down to the URL. Engage gives you the freedom to develop a template with your logo, font and imagery, so customers receive a consistent high-quality brand experience – and you can re-use it as often as you like. You also get to own the URL – useful for those occasions when playing host to a “monkey” in the web address of your market research isn’t so appropriate.

Your data is centralised in one place allowing you to manage contact rules

With Engage you can have a single centralised account for all your organisation’s online surveys, questionnaires and market research. This one-stop-shop approach removes the likelihood of different departments surveying similar things, and unnecessarily replicating effort – or worse, annoying customers! You can manage contact rules to ensure that you don’t over-survey your customer base or other stakeholders,

Integrated Database: make your online survey feed to and from the same database
 Engage offers an integrated customer database collating every interaction
your customers have with your brand across multiple marketing channels.

 

Each time a customer interacts with your brand, be it in a survey, email, website, web form or in social media, the interaction is tracked and stored against the record in the database.  This allows you to ensure that survey communications don’t overlap with other marketing.

Simpler quality control across multiple departments

One of our clients has 150 different staff conducting surveys and market research across multiple departments.  Engage simplifies the sign-off process by allowing their research team to easily monitor and get visibility over each one, without any separate, longwinded sign-off process.

Each staff member is empowered to simply log in to Engage and create their online survey or questionnaire themselves, but only the research team can do the final deploy, reducing the likelihood that surveys overlap or unintentionally hassle the same customer group.

Customers can trust their data is not travelling overseas

Unlike our American friends, all Engage data is hosted in New Zealand, which means your customer intelligence has the full protection of this country’s privacy legislation. In the U.S., anti-terrorism laws mean the government can access any data they like – and while that might seem like an extreme and irrelevant risk, many companies in Europe (and New Zealand) choose not to use U.S.-hosted cloud software for that reason.

If you’d like a demonstration of Engage Survey or want to know more, get in touch.

Brainy Breakfast: Digital Marketing Tips From Kiwi Entrepreneurs

Ubiquity is delighted to be the exclusive sponsor of the Marketing Association’s Brainy Breakfast event series, and be a part of bringing these events to you.

The topic for the next Brainy Breakfast in Auckland is:

NZ Digital Entrepreneurs

Whether you work in a large corporate or a small business, we all need to make our marketing budgets work harder and achieve better results.

At this Brainy Breakfast we will hear digital marketing tips from three companies on how they digitally marketed their businesses into success. Discover the inside story of how these companies transitioned from marketing on a shoestring to managing large international campaigns.

Each speaker will share their key learnings and top tips on what worked and what failed with their chosen digital marketing strategies.

Confirmed speakers:

When:

7:00am, Tuesday 1st of July

Where:
Pullman Hotel,
Cnr Princes St and Waterloo Quadrant, Auckland City.

To Attend:
Register via the Marketing Association website

3 Ways to Activate Your App Users with Relevant Push Notifications

You’ve created an app and put it to market in the expectation of growing your business but there’s a harsh reality: 80-90% of apps are only used once. The challenge is encouraging those who download the app to keep using it – and that’s where Push messaging comes in.

What is Push messaging?

Push messages, or Push notifications, are permission-based messages sent to mobile devices, activated at a time other than when the app user requests it. When done right, Push provides a complementary channel for getting your message seen.

When someone installs your app and subscribes to Push notifications you’ve got their approval to send them timely, relevant information.

Why are Push messages so important?

This is your moment to connect with your app users and send them valuable messages to activate their usage of the app itself. Push messages are not only great for providing your app users with useful messages and improving engagement – you can also integrate their app activity directly with your marketing database so you’re creating a consistent dialogue at every customer touch point.

App engagement was 88% higher among mobile app users worldwide who had enabled Push messages according to a recent study published on eMarketer. Push notifications also improved app retention. Those people who enabled push messages were between two and three times more likely to launch the app (during the initial four months after downloading).

Here are 3 tactics to get the most effective results from Push:

1. Stay relevant and personal

If you’ve collected details about your app user in the signup process then use this!

You can personalise each Push notification with information linked directly to your database.

Tap into your data to segment your users into groups such as regions, interests, or customer profiles.

For example, when you know what region your app user shops in, you can send information relevant to them about special promotions at their local store.

Stay relevant with your push notification for smartphone app users

2. Link app usage directly to your other marketing channels

Coordinate your app with the rest of your marketing channels by making use of the behavioural data from your app. For example if an app user wants to be informed when a product is back in stock, you can let them know via Push – facilitating their shopping experience.

Your data interlinks between each channel in multiple ways:

-      Activity on the app may automatically trigger another communication, such as an event invitation or promotional email.

-      Activity & information elsewhere feeds back into your app, such as when your app user updates their details online.

All of which provides a seamless customer experience.

Personalised push messages for smartphone usersManage push message expectations3. Stay in touch

App users opt in to Push notifications because they want to hear from you – but make sure you manage their expectations. Let them know how often you’ll contact them so they know when to expect information, whether it’s daily, weekly or just from time to time. Let them manage what sort of communications they can receive, such as VIP offers or the latest product announcements.

Connect your app to your Engage database to create your Push notifications

It’s easy to create personalised Push notifications in Engage. Once your app is connected you are guided through the system in a step-by-step wizard to set up and segment your communications. And you can easily setup automation messages as well.

While your app developers may have provided a Push function, by also connecting your app to Engage you can do a lot more. Send Push messages based on whether someone read or clicked from an email or received a TXT from Engage – or based on any other data you have in Engage. And you can store interactions with an App in Engage such – as opened or registered – and segment and target based on this data.

All this provides you with a single, personalised messaging system to help drive better marketing results for your organisation.

Talk to us about how to get Push messaging set up.

9 Key Reasons Why SMS Marketing Enhances Your Marketing Communications Mix

Text yesHow does SMS marketing complement your other marketing channels? Here’s a quick list with 9 reasons why you should consider TXT marketing as part of your communications mix.

  1. Immediacy and instant deliverability. Almost everyone keeps their mobile phone within arm’s reach (91% according to Forbes).
  2. High open rate. Nearly all TXT messages get read within 3 minutes of delivery.
  3. Convenience. Add an easy-to-remember short-code to your marketing material. Users can simply TXT a 4-digit number to respond to your campaign, with no need for an internet data plan or the time needed to formulate an email.
  4. Simple and platform independent. People often say that TXT is dead. With all the messaging Apps available, why use TXT? The answer is that everyone has TXT and there’s no need to have a specific App. With TXT you can reach your whole audience.
  5. Intelligence. Create a conversation using specific keywords to respond appropriately to each individual TXT. Create step-by-step campaigns that guide each person through an individual process.
  6. Easy to opt in and out. Make it easy for your audience to choose how you communicate with them, with simple opt-in messages that only take a moment to send.
  7. Short and sweet. Concise messages create greater impact. Convey your message with just a few words.
  8. Integration with the rest of your marketing channels. SMS allows your audience to seize the moment. Ask them to respond to your campaign, and then follow up via another communications channel.
  9. Reliable. Your messages get through. There’s no stress wondering whether your message is blocked by filtering systems.

Ask us now how you can integrate SMS marketing into your campaigns.