How Does Engage Survey Stack Up Against The Free Online Survey Tools?
If you are a client of Ubiquity using Engage, you probably know that Engage has a full online survey module built into the platform. This allows you to run online surveys, research and questionnaires to customers, staff or other stakeholder groups.
There are a lot of good free or cheap survey tools out there like SurveyMonkey, and from time to time we get asked by our clients why they would use Engage Survey instead.
It’s hard to beat free, but in most cases, use of our survey module is already included in your Engage subscription. While we don’t have anything against monkeys, there are some very clear benefits to using Engage Survey:
Save your customers’ time and receive more responses with personalised forms
Because Engage is a fully integrated email and survey platform you can easily use your existing customer data to personalise both the survey and any response. You can auto-populate individual surveys with the data you already know about each customer, and set rules about which questions they see, based on what you already know about them.
When it comes to reviewing the data, it’s easy to get an immediately comprehensive picture; sorting responses by customer segment, for example, and all the information can be stored against that customer’s name in the one database.
Follow up is easy too: you can quickly send targeted personalised emails back to survey respondents – sending a different message back to those customers who identified as “highly satisfied”, for example.
Consistent customer experience with your own survey URL and branding
With Engage you have the ability to fully brand the survey – right down to the URL. Engage gives you the freedom to develop a template with your logo, font and imagery, so customers receive a consistent high-quality brand experience – and you can re-use it as often as you like. You also get to own the URL – useful for those occasions when playing host to a “monkey” in the web address of your market research isn’t so appropriate.
Your data is centralised in one place allowing you to manage contact rules
With Engage you can have a single centralised account for all your organisation’s online surveys, questionnaires and market research. This one-stop-shop approach removes the likelihood of different departments surveying similar things, and unnecessarily replicating effort – or worse, annoying customers! You can manage contact rules to ensure that you don’t over-survey your customer base or other stakeholders,
| Engage offers an integrated customer database collating every interaction
your customers have with your brand across multiple marketing channels.
Each time a customer interacts with your brand, be it in a survey, email, website, web form or in social media, the interaction is tracked and stored against the record in the database. This allows you to ensure that survey communications don’t overlap with other marketing.
Simpler quality control across multiple departments
One of our clients has 150 different staff conducting surveys and market research across multiple departments. Engage simplifies the sign-off process by allowing their research team to easily monitor and get visibility over each one, without any separate, longwinded sign-off process.
Each staff member is empowered to simply log in to Engage and create their online survey or questionnaire themselves, but only the research team can do the final deploy, reducing the likelihood that surveys overlap or unintentionally hassle the same customer group.
Customers can trust their data is not travelling overseas
Unlike our American friends, all Engage data is hosted in New Zealand, which means your customer intelligence has the full protection of this country’s privacy legislation. In the U.S., anti-terrorism laws mean the government can access any data they like – and while that might seem like an extreme and irrelevant risk, many companies in Europe (and New Zealand) choose not to use U.S.-hosted cloud software for that reason.
If you’d like a demonstration of Engage Survey or want to know more, get in touch.