The Email + Social Supercombo Every Marketer Should Be Using

In almost every business there’s an unsung hero – someone who works away quietly and diligently, achieving results without any fuss, and often slipping under the radar.

In our case, that silent genius in the corner is not a person but a marketing tool – a piece of functionality called Share-to-Social that we added to our Engage platform last year.

With just a few clicks of the mouse, you can add this feature to your email or other online promotions to dramatically increase their reach. I thought it was about time we outed this backroom over-achiever and encouraged more of you to use it more often.

Forward to a friend 2.0

In essence, Share-to-Social is a modern update of the old “forward to a friend” email function. By adding a Share-to-Social button to selected content in your emails, you enable recipients to share that promotion or offer with their social networks, quickly and easily magnifying your reach for that campaign with no additional investment of time or resource.

Make your brand social but not invasive

Many consumers have become resistant to brand promotions they perceive as invading their social media space, but the beauty of this function is that it’s not a digital cold call – it’s an introduction made courtesy of a friend and therefore much more likely to be well-received by your target audience. It also restores some level of content control to marketers – you choose what people see when they click through; a copy of the email, a survey or event, a website or even a custom page you create. Continue reading

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