Marketers respond to consumers’ demands for higher standards in data protection
Ubiquity signs up for Marketing Association’s Data Warranty Register Trustmark
In an era of Big Data where marketers are able to collect huge amounts of personal data, it’s more important than ever that consumers trust that their data is secure and free from misuse. Ubiquity, New Zealand’s leader in data driven marketing solutions, has joined Mitre 10, Farmers, Ezibuy and Loyalty NZ in declaring that any personal information provided by customers is managed to the highest standards. And they now all have the Marketing Association’s Data Warranty Register Trustmark to prove it!
“Ubiquity is at the forefront of declaring its commitment to data privacy,” says Nathalie Morris, Managing Director of Ubiquity. “We’ve always complied with New Zealand and international data collection laws, and joining the Marketing Association’s Data Warranty Register simply formalises our commitment to ethical data collection and use.”
“We want our clients to know that we have extremely high standards for the collection, storage and use of their data and we’re pleased to demonstrate this externally through the Data Warranty Register Trustmark.”