Feature Highlight: Increase Relevance with Dynamic Changeouts
As people’s email inboxes get more cluttered, marketers need more relevance to drive cut through. Dynamic Changeouts help you target your customers with personalised communications without the overhead of managing multiple different versions.
Use dynamic content to increase conversion: target and segment your customers based on location, behaviour, or purchase history.
Want to reach your customers with the right message at the right time without duplicating your work? Your Engage database makes it easy for you to be more targeted with your communications – you can reach many people at once while still tailoring your message to each customer to get the best conversion.
How? By linking specific database fields directly into your communications. That means you can have a single, flexible template with content that changes to make the information more relevant to each customer.