Power Up Your Online Performance! Brainy Breakfast Summary
The Brainy Breakfast topic for this month looked at how we can all get more bang for our buck by optimising our marketing and communication campaigns and how testing is essential to that process. But sadly too much online testing is accidental rather than the result of rigorous testing.
Did you know, for example, that Facebook got a massive 40% increase in ad sales worldwide with just a small change in wording? Instead of a call to action button saying ‘advertise’ they simply changed it to ‘create an ad’. But remarkably this was only discovered by chance. It came about because in France the Facebook’s translators had translated ‘advertise’ as ‘créer un ad’ or ‘create an ad’. And so ‘create an ad’ was born!
Just stop for a second and mull this over – Facebook got a 40% lift in sales by pure accident so think what we could achieve if we consciously work out what is working (or not working) with our campaigns…