Marketers respond to consumers’ demands for higher standards in data protection

Ubiquity signs up for Marketing Association’s Data Warranty Register Trustmark

In an era of Big Data where marketers are able to collect huge amounts of personal data, it’s more important than ever that consumers trust that their data is secure and free from misuse. Ubiquity, New Zealand’s leader in data driven marketing solutions, has joined Mitre 10, Farmers, Ezibuy and Loyalty NZ in declaring that any personal information provided by customers is managed to the highest standards. And they now all have the Marketing Association’s Data Warranty Register Trustmark to prove it!

“Ubiquity is at the forefront of declaring its commitment to data privacy,” says Nathalie Morris, Managing Director of Ubiquity. “We’ve always complied with New Zealand and international data collection laws, and joining the Marketing Association’s Data Warranty Register simply formalises our commitment to ethical data collection and use.”

“We want our clients to know that we have extremely high standards for the collection, storage and use of their data and we’re pleased to demonstrate this externally through the Data Warranty Register Trustmark.”

Data Gathering Tactics on Social Media

Jeremy Marks - MOSHUbiquity guest blog post

Recently we were chatting with our friends over at Social Media consultancy MOSH about the approach they take to capturing data through Facebook, and found a lot of parallels with the advice we give our clients about data collection. Jeremy Marks wrote us a guest blog post on the subject.

When you set out to collect data from your customers, how much data they are prepared to offer is greatly influenced by your approach. It’s worth considering your market before you dive in. Continue reading

Web Application Software Ninja!

Our business is rapidly growing and we are looking for keen and intelligent Developers to create forward thinking software. We develop custom elegant solutions that interact with our industry leading online platform that is currently being used by the largest corporates and most exciting companies in New Zealand. Check out our list of clients.

This is a fantastic opportunity for an experienced Web Application Developer to join the Ubiquity team. We pride ourselves on developing well-built and well-polished software, so we are looking for someone with a high standard of excellence.

You’ll work with a fabulously supportive team, on some meaty projects, where your creative genius will be exercised.

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Feature Highlight: Increase Relevance with Dynamic Changeouts

Just for You: Dynamic Changeouts

As people’s email inboxes get more cluttered, marketers need more relevance to drive cut through. Dynamic Changeouts help you target your customers with personalised communications without the overhead of managing multiple different versions.

Use dynamic content to increase conversion: target and segment your customers based on location, behaviour, or purchase history.

Want to reach your customers with the right message at the right time without duplicating your work? Your Engage database makes it easy for you to be more targeted with your communications – you can reach many people at once while still tailoring your message to each customer to get the best conversion.

How? By linking specific database fields directly into your communications. That means you can have a single, flexible template with content that changes to make the information more relevant to each customer.

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Power Up Your Online Performance! Brainy Breakfast Summary

Brainy BreakfastThe Brainy Breakfast topic for this month looked at how we can all get more bang for our buck by optimising our marketing and communication campaigns and how testing is essential to that process. But sadly too much online testing is accidental rather than the result of rigorous testing.

Did you know, for example, that Facebook got a massive 40% increase in ad sales worldwide with just a small change in wording? Instead of a call to action button saying ‘advertise’ they simply changed it to ‘create an ad’. But remarkably this was only discovered by chance. It came about because in France the Facebook’s translators had translated ‘advertise’ as ‘créer un ad’ or ‘create an ad’.  And so ‘create an ad’ was born!

Just stop for a second and mull this over – Facebook got a 40% lift in sales by pure accident so think what we could achieve if we consciously work out what is working (or not working) with our campaigns…

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Brainy Breakfast Poll Results: How Often Do You Really Test Your Online Campaigns?

How do you optimise your campaigns to turn visitors into customers? We asked NZ marketers at the recent Brainy Breakfast to share how they measure the success of their online campaigns, and what and how much they test.

Q1. How often do you really test your online campaigns?

Brainy Breakfast Poll: How often do you test your online campaigns?

The majority of marketers at the Brainy Breakfast responded that they test online campaigns some of the time. This suggests that time spent on testing is well below the recommended 20%-25% of budget/project allocation time. When we dug further, the main reasons for not testing tend to be a lack of time and budget. This is a false economy. Testing will give you the results to make your campaign a real success. By cutting the budget on testing you are actually reducing the revenue you could be making from your campaigns.

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How to Improve Your Email Marketing Performance

Increase your email returns by 25 x
Why does email marketing continue to outperform other marketing channels? It’s cost effective, targeted and delivers results. According to a recent DMA report from the UK email is delivering a 2,500% ROI!

So for every $1 spent on email, the average return was almost 25 times that amount.

Given the costs of acquiring and using a subscriber database are small, the increased conversion rates experienced produce a very high ROI. 

But are you making the most of your email programmes?

Many marketers have similar issues and pain points with their email marketing. The key pain points are focused on delivering personalised email messaging through segmentation, marketing automation and data capture and data analytics. Here are Ubiquity’s 3 tips to improve your email conversions using the Engage platform.

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Your Checklist: Are You Ready for Marketing Automation?

Marketing Automation

Marketing automation takes the heavy lifting out of communicating with your prospects and existing customers.

What is marketing automation?

Marketing automation facilitates customised, multi-channel marketing communications tailored for each customers’ personal interests, behaviour and their place in the customer life cycle. The key to automation is making sure that you’re capturing the right data, and using it appropriately, on the right channel, at the right time and with the right content.

Key components of marketing automation include:
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Project Administrators, Coordinators and Managers

At Ubiquity you’ll work with leading corporate clients and agencies on the most exciting brands and projects. You’ll get fully trained on the latest technologies and trends in multi-channel marketing and be in an environment where your ideas and innovation are sought and valued.

Right now we’re looking for Digital Project Managers and Coordinators at a range of levels to help design and deliver engagement marketing solutions.  You’ll work closely with clients and agencies to design campaigns, present solutions, write proposals, manage campaigns and make sure they work just perfectly.

This role manages a large number of small projects simultaneously, so you will need to be an efficient multi-tasker with excellent time management skills and attention to detail.

You’ll work with a fabulously supportive team, with some of NZ’s leading brands.

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The Top Ten Habits of Our Most Engaging Brands – And How to Be More Like Them

Do your customers love your brand?What does success look like when it comes to engaging New Zealand consumers?

According to many local experts, you’re doing pretty well if you’re managing an average open rate of 28-30% across your emails. But some of our clients are regularly achieving click through rates of 45-55%.

So what are these super-achievers doing right, and how can you achieve similar results in 2014?

Without giving away any individual secrets, here are the top ten engagement techniques we identified in an analysis of the highest performing brands we work with.

1. Set clear expectations up front

All the high-ranking engagement programmes we looked at are transparent: they establish clear expectations with their customers about what they will receive in return for signing up or opting in to receive marketing emails.

For these brands, the sign-up or opt-in process is much more than just an exercise in ticking the box from an NZ Unsolicited Electronic Messages Act (UEMA) point of view. Instead, they recognise it as the first step in building a relationship with prospects and customers – one in which the customer feels both respected and in control.

The opt-in option is always highly visible in their communications and explains exactly what customers can expect to receive in return. Sign-up details are also kept to a minimum, with further information sourced over subsequent interactions, once the relationship is underway.

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