Ubiquity Blog | Your expert online marketing partners

Next Marketing Association Brainy Breakfast sponsored by Ubiquity, 25 June, Auckland

Posted on May 8, 2013 by Nathalie

Ubiquity is delighted to be the exclusive sponsor of the Marketing Association’s Brainy Breakfast event series, and be a part of bringing these events to you.

The topic for the next Brainy Breakfast in Auckland has just been announced:

Designing an Incredible User Experience to Drive Marketing Results

A critical part of successful digital marketing is designing a great user experience. A great user experience makes it easier for customers to engage with your digital communications and makes the path to purchase quicker.

At this Brainy Breakfast hear from companies who understand the importance of user experience as part of their digital marketing strategy.
Continue reading…

Wellington Poll Reveals Why Professionals Are Upping Their Social Media Appetite

Posted on May 17, 2013 by Nathalie

Are marketers becoming ever more addicted to social media? A recent survey of Wellington and Auckland marketers seems to indicate so.

A TXT poll of 129 Wellington marketers who attended the Facebook Rebooted Brainy Breakfast held by the Marketing Association (and proudly sponsored by Ubiquity) confirmed the trend first found among Auckland marketers.

To gauge the how Wellington marketers were using social media we asked them the same question posed to Auckland marketers:
Continue reading…

Case Study: How We Optimised Our Newsletters for Smartphones

Posted on May 7, 2013 by Nathalie

If you subscribe to our newsletter and clicked through to read this blog on a smartphone – you might notice a few changes.

That’s because we’ve optimised our emails to make them easier for you to read on mobile and, since we always keep in mind the whole end-to-end user experience, that means we’ve also improved the way you’ll view content when you click through to “Read More”, here on our website.

All this happens automatically – our platform Engage simply recognises the device you’re using, and displays either the original or smartphone-optimised version as appropriate. Those of you viewing it on a PC won’t notice any difference, but here’s a quick overview of the changes we made, just in case you feel you’re missing out:

1. Supersized design for the small screen
Nobody likes to squint, so for our mobile-optimised version of this blog and our newsletter, we’ve increased the font size of the copy and made the
Continue reading…

We’re Hiring! Wanted: Senior Digital Project Managers

Posted on May 3, 2013 by Nathalie

Ubiquity is an acknowledged leader in marketing technologies. We help NZ’s most prominent brands (think BNZ, NZ Lotteries and TVNZ) and ad agencies with all aspects of their digital campaigns from strategy through to campaign execution, so there’s always challenge and variety.

Right now we are looking for experienced Digital Project Managers with superb customer service to join our Account Service Team and deliver solutions for our clients.

Yes, this opportunity is for more than one role. Due to increasing demand from new and existing clients, we’re looking to hire multiple Digital Project Managers.
Continue reading…

Four Ways to Make the Most of Dynamic Content

Posted on April 23, 2013 by Nathalie

It’s time to trade in the cookie cutter – new dynamic content functionality makes it easy and cost-effective to embrace personalised communications and say goodbye to one-size-fits-all messaging to your audience.

Simply set a few rules around the information each customer should receive based on their profile, purchasing history or preferences, and a platform like Engage will automatically add or delete the relevant content – removing the need for you to manage multiple email templates, and providing your customer with more of what’s relevant.

Here are four ways to make the most of dynamic content in your communications:

What Marketers Can Learn from the EQC Security Breach

Posted on April 9, 2013 by Nathalie

To err is human – and no amount of sophisticated technology can change that fact.

Unfortunately, for some of us, those mistakes can be particularly embarrassing and public, as the poor soul responsible for accidentally leaking details of 83,000 Christchurch EQC claimants recently found out.

So how did it happen and what can you do to protect yourself from similar slip-ups?

As I understand it, the EQC security breach was a result of data being emailed externally when it was intended for an internal recipient.

The ever kind and helpful Outlook, took it upon itself to automatically populate the recipient details, and unfortunately the offending email was sent before the mistake was caught.

Serving Not Selling – Five Essential Dos and Don’ts of Content Marketing

Posted on March 26, 2013 by Nathalie

Move over Rupert Murdoch.

Today’s brands are increasingly becoming publishers; sidestepping traditional media middlemen to produce their own content directly online.

Unlike old-school advertising, content or “pull” marketing is not about pushing marketing messages, but instead draws attention to your product or service by taking a truly customer-centric approach – providing relevant, useful and/or entertaining information at the time when, and in the channel where, your customers and prospects are looking for it.

Fresh Ideas to Refresh your Emails for 2013

Posted on January 23, 2013 by Nathalie

Fresh Ideas If you want to improve the results of your email programme in 2013, don’t overlook the importance of email design in engaging your audience.

If you’ve ticked off all of the email design basics discussed in my earlier blog, you might want to consider some of the following techniques to freshen up your emails for the New Year.

Continue reading…

Getting Cosy with IT – Why Tech-Savvy Marketers are Rising to the Top

Posted on November 21, 2012 by Nathalie

Break out the hugs people – in 2013, your most important business relationship may well be with your IT team.

Whether we like it or not, the distance that used to separate marketers, with their natural focus on customers, communication and creativity; and IT – that bastion of processes and systems – is rapidly diminishing.

Consumers have embraced tablets, smartphones and apps, and to succeed in the modern world, all the signs are that marketers will have to do the same. The successful marketers and Marketing Directors of the future will need to know enough about technology to understand what it can do for them, even if browsing their iPads is about as close as they ever want to get to the real thing. Continue reading…

Older posts