How Email Compares to Facebook and Twitter Marketing
Independent research company Forrester recently released a report on the business value of different marketing channels. We put a similar question to our email newsletter readers, narrowing it to three major channels.
Which marketing channel provides the most business value? Here’s how you and other email newsletter readers voted:
According to Forrester, marketers are most satisfied with email marketing, but social media marketing has some way to go.
The Forrester report evaluated marketers’ satisfaction across multiple channels, based on a survey of 395 marketing executives in the US, UK and Canada. The marketers interviewed were most satisfied with the business value provided by email marketing, followed closely by online reviews and search. Continue reading