Managing Director
Co-founder Nathalie brings 15 years of digital communications and marketing experience to the Ubiquity team.
A highly strategic customer engagement specialist, she is one of those rare marketers equally at home in the branding and technology worlds.
She excels at helping clients navigate the rapidly changing online environment; successfully translating business needs into actionable solutions. She heads the Ubiquity client service team.
An industry thought-leader, Nathalie is sought after as a digital engagement speaker and is on the Executive Committee of the New Zealand Marketing Association’s eMarketing Network.
“Concepts like ‘the conversation economy’ and the importance of ‘listening to your customers, not shouting at them’ have been around for a while. Everyone knows the theory; what they want is to know how they can turn that into reality.
“For me, there’s nothing better than helping clients make sense of all that complexity. It’s the ‘A-ha!’ moment that comes once we’ve sat down to understand their aims, and then provided a solution that helps bring all those abstract words about ‘customer engagement’ to life for them; when they start to see the possibilities.
“Whether they decide to start small with automated emails, or go all out with a complete customer acquisition and retention programme – we can help them pick off the low-hanging fruit and build from there in a way that integrates with their existing channels, and doesn’t have to involve an IT department. We make things simple for them!”

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