Love the customer you have
In Frank Reichheld’s book The Loyalty Effect he states that a company can increase the average value of a customer by up to 100%, simply by improving customer retention by 5% – you do the maths. While he does say … Continue reading
Gathering Customer Insight Leads to a Better Customer Experience
How Gathering Customer Insight Leads to a Better Customer Experience Continue reading
9 Top Tips for Online Surveys that work
Web surveys can provide a great way of gathering useful information from your customers about their preferences, needs, behaviours and level of satisfaction with the products and services you provide. Here are some basic tips that will ensure that you … Continue reading
5 Top Tips for getting cut-through with your Email Design
E-DMs and Email newsletters are a powerful way to communicate with your customers and keep them informed. However, with the deluge of email in inboxes, it’s important to bear some basic principles in mind when designing your email communications. These … Continue reading
Online Marketing Benefits and Pitfalls
Ubiquity regularly stays in touch with its customer base, keeping aware of their needs and concerns. As such we recently commissioned an independent research firm to survey corporate clients and agencies about their perspective on online marketing. Research participants were … Continue reading
6 Guiding Principles for Responsible Email Marketers
The Marketing Association’s eMarketing Network (eMN) champions the adoption of industry-wide standards of best practice and ethical conduct regarding the use of email for marketing purposes. We believe this will promote consumer confidence in eCommerce and ensure that proper account … Continue reading
Best Practice Guidelines for Mobile Marketing
Mobile penetration in New Zealand is amongst the highest within OECD nations. The Unsolicited Electronic Messages Act came into being on 5 September 2007 and made permission-based eMarketing mandatory and enforceable. New Zealand’s self regulating approach has allowed email marketing … Continue reading
8 Tips for building Community Sites
To create a successful online community, you must focus your project on providing value and benefits to your users. The best way to understand your users is if you share the same interests as them and use them to build … Continue reading
How community websites effectively build brands
Community websites are an easy way to add value to both your customers and your brand. They offer you repeat brand exposure as your customers return to interact with your community site numerous times. And communities also offer perceived value … Continue reading
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