Category Archives: Digital Marketing
To Test or Not to Test: What Works in the New Zealand Market?
One of the huge advantages of digital communications is undoubtedly the ability to test and then adapt your approach based on audience response. Internationally, marketers often won’t deploy a campaign without first checking that they’ve chosen the optimal subject line, messaging, calls to … Continue reading
Three Top Tips for Getting Your Customer Database in Shape
Started your New Year’s campaign to get fit? If that all sounds a bit too much like hard work, you could always focus on fighting the flab in your customer database instead. Here are three top tips for getting – … Continue reading
Top 5 Tips For Taking Your Customer Engagement to the Next Level in 2012
Want to make 2012 your best year yet? Here are our top tips for getting the most out of your customer engagement programmes for the next 12 months: 1. If you’re not already tracking the engagement level of your customers, … Continue reading
Apple Versus Android – Who’s Winning the Hearts of Kiwi Customers?
The battle of the iPhone versus other smartphone platforms may be hotting up overseas, but it seems in New Zealand we just can’t get enough of Apple. As part of our new in-depth reporting feature Insight, we’ve been looking at … Continue reading
Automated Marketing Puts Harvey World Travel Miles Ahead
A few months ago I blogged about the concept of marketing automation as a valuable tool for customer engagement. But there’s nothing like a real case study to help bring buzz words to life, so I thought I’d share some … Continue reading
How to Write Good
We all know that “Content is king” so how do you make sure yours rules? The Marketing Association’s new Copy Essentials Digital course could be a good place to start. It promises to help you learn to write more effectively … Continue reading
What’s in a Click? Choosing the Right Measurement for Your Campaign
Nothing beats the instant gratification of an email campaign: unlike many other channels, you can see exactly how your message is landing with your audience – and make improvements based on those observations almost instantaneously. But measuring success can be … Continue reading
Three Simple Steps to Optimising Mobile
The increasing use of smartphones and tablets is reinvigorating email uptake with many consumers now checking their inboxes not just once but several times a day – and often while they’re on the move. This mobile trend is definitely one … Continue reading
Search and Email Still the Most Popular Online Activities
Our friends at the NZ IAB recently drew my attention to a May 2011 Pew Internet report that found that 92% of online adults in the US use email, with 61% using it on an average day. That puts it … Continue reading
Stay On the Right Side of Anti-Spam Legislation
News that the Department of Internal Affairs is running a survey on spam got me thinking about how we’re doing as a country on this issue since the anti-spam legislation was introduced almost four years ago. From what I’ve seen, … Continue reading
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