Category Archives: Digital Marketing
What’s in a Click? Choosing the Right Measurement for Your Campaign
Nothing beats the instant gratification of an email campaign: unlike many other channels, you can see exactly how your message is landing with your audience – and make improvements based on those observations almost instantaneously. But measuring success can be … Continue reading
Three Simple Steps to Optimising Mobile
The increasing use of smartphones and tablets is reinvigorating email uptake with many consumers now checking their inboxes not just once but several times a day – and often while they’re on the move. This mobile trend is definitely one … Continue reading
Search and Email Still the Most Popular Online Activities
Our friends at the NZ IAB recently drew my attention to a May 2011 Pew Internet report that found that 92% of online adults in the US use email, with 61% using it on an average day. That puts it … Continue reading
Stay On the Right Side of Anti-Spam Legislation
News that the Department of Internal Affairs is running a survey on spam got me thinking about how we’re doing as a country on this issue since the anti-spam legislation was introduced almost four years ago. From what I’ve seen, … Continue reading
What the Bleep is an API?
Over the last year, I’ve noticed an increasing level of interest from marketers in whether our Engage platform has an API. Not long ago, that sort of tech talk would have been reserved for in-house IT teams and CIOs, but … Continue reading
How to Avoid Having to Say Sorry
One of the top ten nightmares for any digital marketer must be making a blunder in a dispatched email … and then wondering how best to say “sorry”. It’s a topic I was asked for advice about recently, and as … Continue reading
What the Invasion of Daily Deal Emails Means for Kiwi Marketers
Received a daily deal via email today? If not, you’re in the minority of New Zealanders. The latest Nielsen Online Retail Report shows that two thirds of us have received an email alert from the likes of GrabOne and Treat … Continue reading
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