Category Archives: Events
What the Invasion of Daily Deal Emails Means for Kiwi Marketers
Received a daily deal via email today? If not, you’re in the minority of New Zealanders. The latest Nielsen Online Retail Report shows that two thirds of us have received an email alert from the likes of GrabOne and Treat … Continue reading
Social Media Got You Stumped?
We all know we should be engaging with our customers via social media … but hands up who is still struggling to work out exactly what that means? While my last blog suggests that email still reigns supreme when it … Continue reading
The Power of a Warm Welcome
In a recent blog I talked about how to build a subscriber list so while we’re on the topic I thought it might also be helpful to share some tips about the next most important step: welcoming those new subscribers … Continue reading
Automated for the People
Marketers are never short of buzz words and phrases, and one of the latest doing the rounds is “marketing automation”. To anyone in charge of a budget the connotations are all good: automate something and you’re going to save money, … Continue reading
Shoe Brand Demonstrates Power of Customer Engagement
I promised in a previous blog, that I’d invite Jane Smallfield from Swaytech to share one of the case studies she came across while attending the recent Interact “New Marketing” conference in the US. As a specialist in the field, … Continue reading
Extending Customer Engagement With Events
Engagement is about really getting to know your customers, regularly talking with them and working to ensure that you are always delivering the solution that best meets their needs. The customer engagement lifecycle provides plenty of opportunities for interacting with … Continue reading
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