Category Archives: Mobile Marketing – SMS/TXT
Stay On the Right Side of Anti-Spam Legislation
News that the Department of Internal Affairs is running a survey on spam got me thinking about how we’re doing as a country on this issue since the anti-spam legislation was introduced almost four years ago. From what I’ve seen, … Continue reading
What the Invasion of Daily Deal Emails Means for Kiwi Marketers
Received a daily deal via email today? If not, you’re in the minority of New Zealanders. The latest Nielsen Online Retail Report shows that two thirds of us have received an email alert from the likes of GrabOne and Treat … Continue reading
Social Media Got You Stumped?
We all know we should be engaging with our customers via social media … but hands up who is still struggling to work out exactly what that means? While my last blog suggests that email still reigns supreme when it … Continue reading
Email Use Continues to Rise
I found this article about email vs social media usage interesting and thought I’d pass it on. It quotes a Microsoft-commissioned survey of 1,268 professionals and students over the age of 18 who were asked about their use of online … Continue reading
Automated for the People
Marketers are never short of buzz words and phrases, and one of the latest doing the rounds is “marketing automation”. To anyone in charge of a budget the connotations are all good: automate something and you’re going to save money, … Continue reading
Show Them the Love and Watch Your Subscriber List Grow
When it comes to building a list of customers and prospects to engage with via email – quality not quantity is the key. An active, engaged database of subscribers will help improve your deliverability by reinforcing your reputation as a … Continue reading
Shoe Brand Demonstrates Power of Customer Engagement
I promised in a previous blog, that I’d invite Jane Smallfield from Swaytech to share one of the case studies she came across while attending the recent Interact “New Marketing” conference in the US. As a specialist in the field, … Continue reading
Eight Top Tips From the New School of Marketing
I like to think we Kiwis are right on the cutting edge when it comes to successfully engaging customers online but it’s always gratifying to have that confirmed. A business colleague of mine – Jane Smallfield from Swaytech – recently … Continue reading
Kia Kaha Christchurch
I just wanted to acknowledge all our partners and clients who are contributing time, money and effort to help those affected by the Christchurch earthquake a week ago. If you’re looking for a way to donate your expertise to the … Continue reading
Is Your TXT Provider Ready?
Did you know there’s a new code of conduct coming into effect on 14 March 2011 for TXT providers? Previously this code, known as the Mobile Messaging Services Code had some grey areas that were difficult to interpret so late … Continue reading
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