Category Archives: Ubiquity
To Test or Not to Test: What Works in the New Zealand Market?
One of the huge advantages of digital communications is undoubtedly the ability to test and then adapt your approach based on audience response. Internationally, marketers often won’t deploy a campaign without first checking that they’ve chosen the optimal subject line, messaging, calls to … Continue reading
Three Top Tips for Getting Your Customer Database in Shape
Started your New Year’s campaign to get fit? If that all sounds a bit too much like hard work, you could always focus on fighting the flab in your customer database instead. Here are three top tips for getting – … Continue reading
Top 5 Tips For Taking Your Customer Engagement to the Next Level in 2012
Want to make 2012 your best year yet? Here are our top tips for getting the most out of your customer engagement programmes for the next 12 months: 1. If you’re not already tracking the engagement level of your customers, … Continue reading
Apple Versus Android – Who’s Winning the Hearts of Kiwi Customers?
The battle of the iPhone versus other smartphone platforms may be hotting up overseas, but it seems in New Zealand we just can’t get enough of Apple. As part of our new in-depth reporting feature Insight, we’ve been looking at … Continue reading
How to Write Good
We all know that “Content is king” so how do you make sure yours rules? The Marketing Association’s new Copy Essentials Digital course could be a good place to start. It promises to help you learn to write more effectively … Continue reading
What’s in a Click? Choosing the Right Measurement for Your Campaign
Nothing beats the instant gratification of an email campaign: unlike many other channels, you can see exactly how your message is landing with your audience – and make improvements based on those observations almost instantaneously. But measuring success can be … Continue reading
What the Bleep is an API?
Over the last year, I’ve noticed an increasing level of interest from marketers in whether our Engage platform has an API. Not long ago, that sort of tech talk would have been reserved for in-house IT teams and CIOs, but … Continue reading
How to Avoid Having to Say Sorry
One of the top ten nightmares for any digital marketer must be making a blunder in a dispatched email … and then wondering how best to say “sorry”. It’s a topic I was asked for advice about recently, and as … Continue reading
What the Invasion of Daily Deal Emails Means for Kiwi Marketers
Received a daily deal via email today? If not, you’re in the minority of New Zealanders. The latest Nielsen Online Retail Report shows that two thirds of us have received an email alert from the likes of GrabOne and Treat … Continue reading
Social Media Got You Stumped?
We all know we should be engaging with our customers via social media … but hands up who is still struggling to work out exactly what that means? While my last blog suggests that email still reigns supreme when it … Continue reading
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