Category Archives: Ubiquity
Email Use Continues to Rise
I found this article about email vs social media usage interesting and thought I’d pass it on. It quotes a Microsoft-commissioned survey of 1,268 professionals and students over the age of 18 who were asked about their use of online … Continue reading
The Power of a Warm Welcome
In a recent blog I talked about how to build a subscriber list so while we’re on the topic I thought it might also be helpful to share some tips about the next most important step: welcoming those new subscribers … Continue reading
Automated for the People
Marketers are never short of buzz words and phrases, and one of the latest doing the rounds is “marketing automation”. To anyone in charge of a budget the connotations are all good: automate something and you’re going to save money, … Continue reading
Show Them the Love and Watch Your Subscriber List Grow
When it comes to building a list of customers and prospects to engage with via email – quality not quantity is the key. An active, engaged database of subscribers will help improve your deliverability by reinforcing your reputation as a … Continue reading
Shoe Brand Demonstrates Power of Customer Engagement
I promised in a previous blog, that I’d invite Jane Smallfield from Swaytech to share one of the case studies she came across while attending the recent Interact “New Marketing” conference in the US. As a specialist in the field, … Continue reading
Extending Customer Engagement With Events
Engagement is about really getting to know your customers, regularly talking with them and working to ensure that you are always delivering the solution that best meets their needs. The customer engagement lifecycle provides plenty of opportunities for interacting with … Continue reading
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