Apple Versus Android – Who’s Winning the Hearts of Kiwi Customers?

Apple_versus_Android_blog imageThe battle of the iPhone versus other smartphone platforms may be hotting up overseas, but it seems in New Zealand we just can’t get enough of Apple.

As part of our new in-depth reporting feature Insight, we’ve been looking at the devices Kiwis use to read the millions of emails deployed via our Engage platform each day, and while it’s still too early to draw statistically significant conclusions there are some interesting trends emerging.

Over the last two months 5% of emails sent by our clients were opened on an iPhone, while 1.4% were opened on an iPad, compared to less than 0.5% on devices with Google’s Android operating system, and less than 0.1% on BlackBerry.

Of course, as I mentioned in my previous blog Three Simple Steps to Optimising Mobile, the most important thing when drilling down into this sort of data is the observations that you make about your own customers’ actual behaviour. Depending on their particular demographic they may or may not follow this pattern.

If you’re a client of Ubiquity, and haven’t already started mining Insight for deeper knowledge of your own database, please let us know and we’ll provide a tour of this new Engage feature.

In the meantime, we’re looking forward to bringing you more insights into the broader digital engagement behaviour of New Zealand customers over the next few months – let us know if there’s a topic you’re particularly interested in.

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