Posted on November 6, 2012 by Nathalie
Watching TV used to be a delightfully mindless activity; a rare opportunity to zone out and let the latest soap or sitcom take over your brain for a few hours. Not anymore. According to recent US research for Google, people … Continue reading …
Posted on August 3, 2012 by Nathalie
There’s no doubt about it, smartphones are becoming indispensable – both to consumers and to the marketers who want to reach and engage them. According to a May 2012 report by Google, 44% of New Zealanders now have access to … Continue reading …
Posted on June 6, 2012 by Nathalie
In the race to launch that new campaign or get that promotion under way, it can be tempting to reuse exactly the same material both in print and online. I’m generally a big fan of recycling, but rehashing customer communication … Continue reading …
Posted on May 16, 2012 by Nathalie
Bounces from old email addresses are never a good look: not only do they detract from your campaign results – they have the potential to downgrade your reputation with email services. Providers like Gmail don’t like receiving lots of mail sent … Continue reading …
Posted on May 4, 2012 by Nathalie
The world of marketing is changing so rapidly it can be hard to know which new opportunities to back and which to observe more cautiously from the sidelines. QR Codes are one of those recent arrivals that have yet to gain … Continue reading …
Posted on April 20, 2012 by Nathalie
More and more New Zealanders are choosing to use smartphones and tablets, and that’s producing some interesting opportunities for marketers. Aggregated results from campaigns deployed through our Engage platform in December and January showed that around 15% of our clients’ … Continue reading …
Posted on April 4, 2012 by Nathalie
In almost every business there’s an unsung hero – someone who works away quietly and diligently, achieving results without any fuss, and often slipping under the radar. In our case, that silent genius in the corner is not a person … Continue reading …
Posted on January 24, 2012 by Nathalie
Started your New Year’s campaign to get fit? If that all sounds a bit too much like hard work, you could always focus on fighting the flab in your customer database instead. Here are three top tips for getting – … Continue reading …
Posted on December 15, 2011 by Nathalie
Want to make 2012 your best year yet? Here are our top tips for getting the most out of your customer engagement programmes for the next 12 months: 1. If you’re not already tracking the engagement level of your customers, … Continue reading …
Posted on November 15, 2011 by Nathalie
The battle of the iPhone versus other smartphone platforms may be hotting up overseas, but it seems in New Zealand we just can’t get enough of Apple. As part of our new in-depth reporting feature Insight, we’ve been looking at … Continue reading …